I don't know about y'all, but it seems since we got this assignment I have been dissecting billboards and commercials. Ha! One thing I feel I might struggle with is the fact I do not watch many commercials. We do not really watch regular TV. At my house we use Netflix and Hulu ,which Hulu does have some commercials. Still, I now there is no shortage of advertisements all around us.
I read a statistic that 50% of teen girls are either dieting or say they need to be on a diet. Having three daughters, this made me sad. I was thinking this directly correlates with our assignment. I know I could stand to lose some lb's, and I want my daughters to be healthy. However, I do not want them comparing themselves to stick figures, who are not at all healthy.
Our assigned readings, I feel, have helped me figure out how I am going to re create an advertisement and put it into a speech. Page 137 of the LBH, I found helpful. It tells you how to have a strong introduction and what you should avoid. Also it goes on to say when to use visuals and what is effective. For instance using a graph or chart can help support an idea and make you more credible.
Advertisements must be persuasive. Some of the ways to make advertisements persuasive are to use Logos, Ethos, and Pathos. Logos is to appeal to reason, and use logic. Next is Pathos, which is appealing to your emotion. Lastly, is Ethos, appealing to authority. A person is more likely to respond well to an advertisement if there is a person that is honorable or trustworthy selling a specific product.(Kirszner p 9-13).
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